We have been a communications agency in Palermo for 20 years, but today we can define ourselves as an agency with a strong problem-solving orientation, structured to manage every aspect of the communication process internally. Capturing consumers’ attention means communicating in different ways on different channels: mainstream communication is important but today it is only one of the ways in which we can reach potential customers. Communicating is a process that requires experience, market analysis and tools to manage and monitor campaigns by measuring their results.
The path to purchase, the customer journey, is full of opportunities to capture the attention of the consumer, increasingly oriented only to the topics that are relevant to him at that moment. Analyzing all touchpoints, the moments in which customers desire, plan, inform themselves and decide to buy is our job. Saying the right things, at the right times.
The communication strategy is fundamental for the success of every project: it is important to focus on the strategic path and stick to it, believing in it to the end but ready to evaluate new possibilities. The focus on strategy and project allows us to have an overall vision and not lose sight of the objectives.
Society is constantly changing and at the same time interests and language change. It is essential to have forecasting models that guide strategic choices. The success of a project therefore depends on the ability to anticipate market interests and predict current trends.
“Be hungry be crazy.”
Steve Jobs said this in the famous speech he gave at Stanford University on June 12, 2005. We always put a pinch of madness into our work, which has allowed us to accept ambitious challenges and achieve goals beyond all expectations. A resilience that we also see in the new generations of our collaborators.
Our Agency was born from the desire to make available to Companies the know-how acquired in international contexts, filling the void generated by the absence of valid initiatives by PAs in supporting Companies.
Italy has always been the cradle of creativity , elegance and design , where companies with high strategic value are born, whose products are appreciated on international markets . We address these realities by making available the most innovative and effective tools for achieving objectives .
